With over 80% of consumers today using search engines to find businesses in their local areas, it’s safe to say potential patients are using this same method to search for local dentists. Google dominates the local search arena, maintaining a leading position with more than 65% of the search engine market. With the rapid proliferation of smartphones, a patient’s access to instant local information is only going to grow.
How do new patients search for you online? What information (if any) is showing up when a person searches for your name or for a dentist in your area? How can you ensure your practice is portrayed positively in front of potential patients who are looking online for a dentist?
The typical searcher
The results at the top of the page will be the practices with websites optimized for those search terms. If you don’t have a website, then the probability of your practice showing up on the first, second, third, or any page at all, is extremely low. It needs to be optimized for top placement in the search result listings if you do have a website. Otherwise, getting found by new patients among your local competitors will be challenging.
At the very least start with a professional practice website if you do anything at all to establish your online presence. This should be the hub of your Internet marketing strategy and is the best way to claim your space on the web.
Start off the new year with a plan. Find a website provider who specializes in dental online marketing and start getting new patients from the most powerful marketing strategy available.
There’s the person that heard about your practice through word-of-mouth. Your existing patient recommends the person to your practice. A person spots your practice information on the friend’s Facebook profile. Maybe a person receives a postcard in the mail about your practice. This person will search online for your name (e.g., Dr. Victor Selers) or your practice name (e.g., Vicor Selers, DDS). In this case, information about you or your practice is going to appear in the search results whether you have a website or not.
Bottom line– it’s 2017 and you can not afford to turn away from the power of local search. The ever-growing trend is that more patients are turning to the Internet to find dental care providers and answers to their health-care questions.
Making your web presence a reality may seem like a lot of work, but the return is well worth your efforts. In coming years, online search will only grow as more patients turn to their home and work computers, mobile phones, social media, and other online channels for local health care information.
As a result, negative patient reviews, false information, and other misrepresentations of your practice will appear at the top of the results page. This will give the referred patient a first (and potentially harmful) impression of your practice.
Tell your story and tell it well – dentists try their hardest to ensure that you walk away happy
You will want to optimize it for the search engines once you have developed and launched your website. Your search marketing plan should include best practice search engine optimization and a claimed Google Place Page
You can expand your presence and reach by connecting with patients through a variety of online avenues. This should include setting up social media profiles such as Facebook, contributing to your blog, and asking your most loyal patients for online reviews. These social channels can be integrated with your website, keeping your practice connected with existing patients and driving referrals to your practice through word-of-mouth.
Let’s get right to it , hypothetically … is it OK if your kid wanders around the lounge just chewing on a tooth brush with tooth paste on it? Is that concidered brushing? Or do I have to actually brush each and every tooth with them and have this little ball of joy just fraeaking out?
I wish that counted, but I’m sorry in all honesty it really doesn’t. It’s the actual movement of the brush going up and down, or side to side that removes the plaque so I’m afraid you have to get in there and brush away. I have an 36-month-old dUGHTER and we’ve got hER to get used to the feel of brushing by getting hER a kids’ electric toothbrush. It’s awesome, it’s got the Ninja Turtles on it. She was scared of the buzzing at first, but when she saw her dad and I brushing our teeth she wanted to copy. So give that a whirl
Is fluoride a secret tool of the government designed to turn us into sheeple?
Fluoride is a safe, effective and cheap way of strengthening teeth for people of all walks of life. Because people hate on the government all day every day, if it is a way of controlling our minds then it doesn’t work very well – much like the new president, not working well (haha – sorry I know a lot of dentists will be reading this and we don’t want anyone freaking out).
One of the other things I would like to discuss is how your practice became so easy to find? using google maps.
Why do people believe that fluoride is evil?
It has something to do with the water, it is mostly made up though.
Do children have to brush after they have their bottle to go to sleep? Because that’s very unfair, if you are advising this then shouldn’t you come to my house and put my child to sleep. Smile for Life dental studio has a process in play to help parents with difficult kids
Whats the recommended tooth paste dose? full length, pea, or smear?
There’s a bit of confusion about this, so here it is once and for all: Adults fill the length of your toothbrush. Kids older than six years have a pea-sized amount. Kids under six, just a thin smear. Once and that’s enough, I dab my son’s toothbrush in the toothpaste just. Because they are more prone to swallowing it, the reason we give kids less toothpaste is. Swallowing toothpaste is fine, but it can cause little white flecks on the growing teeth. The flecks don’t do anything, it’s just a minor cosmetic thing that can be easily avoided. Rather than explaining that to kids it’s just much easier to say “Don’t eat toothpaste, kids!”
Back to the flouride evilness theng you mentioned earlier – It was a plotline in the movie Doctor Strangelove that people latched onto! There have been no studies, literally zero, not a single one that show any major or even minor health issues with toothpaste or water when fluoridated to appropriate levels (this isnt license to go crazy and live off toothpaste as your primary calorie content). Next week will be talking to Dr Selers from Smile For Life in South Melbourne Australia
I think the people who believe that think they’ve uncovered some sort of secret global conspiracy, much like the other idiots who are against vaccines and other proven science. (really anti vaccers, just fuck right off) They are fools who should be sent to Mars to stop scaring other people.
Children’s brushes are great. They make them to fit their sized hands. Electric toothbrushes have been proven to be more effective, and are super easy ONCE you get past that initial fear of the noise and buzzing. Keep letting them touch it while it’s on so they get used to the sensation.
Are kids teeth really getting worse because Mothers These Days are terrible? I hear you’re pulling out teeth from kids left, right, and centre these days. Is there really an increase in teeth decay happening in children now? Being the dentist of choice in south melbourne, its important that clients feel they are in safe hands.
Do I need to use child toothpaste for my kids or can they just have the same toothpaste that’s on special at the supermarket that I use?
Do they have to have a child brush? And are electric toothbrushes better? And if they are– do you have a way to convince my child that electric tooth brushes aren’t evil?
Ideally, yes. Yeah, it’s pretty impractical. Brush after dinner, then give them the bottle. It’s best to have water in the bottle, not milk, but again kids bloody love milk so go for it. They’re not going to do too much damage with milk. Juice is a 100% no. smile for life offers amazing cosmetic options at a reasonable price
Mothers These Days are great! Who said that they were terrible?
I like you. I look forward to telling my husband about your controversial sensitive teeth comment. He’s not going to be happy. Someone on the internet told me juice is so bad I may as well give my child crack cocaine. Is this true? Do I really need to stress out about sugar? Crack seems wasted on children.
They’re wrong! Teeth are much better than in the past because of a change in diet, water fluoridation and parents are just more aware. It used to be inevitable that you ‘d lose your teeth. Back in the day people used to routinely get full dentures for their 21st birthdays– that was terrible! We know so much more about looking after teeth now. Commit to a little oral hygiene every day and you’ll have teeth for life. And to all those people saying they have weak teeth– that’s not a thing! You’re not looking after them well enough. Same goes for sensitive teeth— you’re not brushing well enough!
EVERYONE! * sobs quietly * Also old people.
Of all, please don’t give you kid crack cocaine. Kids don’t have an income so can’t keep up with the costs of it. Sugary drinks are the biggest worry these days. Juice is a lot more sugary than people think. Even the 100% fruit juices that seem “natural” are super sugary. Try and teach them that juice and fizzy drinks are for special occasions and shouldn’t be part of their everyday life. With good oral hygiene a wee treat every so often is going to be just fine.
How often should children go to the dentist?
If you think something is wrong, kids should go see a dentist. Because children get checked as part of the schooling system and it’s free until the age of 18, New Zealand is great. If the dental therapists (dental “nurses” aren’t a thing anymore) there spot something they’ll pass them on to a nearby dentist.
How do I know if there’s something wrong with my child’s teeth?
Generally, they’ll complain about it. , if something is feeling sore they’ll let you know.. Kids teeth are really thin so it takes only a little bit of decay to lead to an issue. Most of the problems can be sorted out easily by the school dental therapist. The best thing to do is teach them good oral hygiene habits and feed them a good diet and they’ll be all G.
What age should kids start brushing and do you have any tips to keep them brushing?
Kids should start brushing as soon as they have teeth, like as soon as that first incisor pops through. The fluoride in toothpaste actually makes their teeth stronger than they are naturally. The best way to get to brush is to make them jealous of you brushing your teeth and they’ll try to copy. So be it if it takes mocking them to make them do it!
How can parents help kids cope when they have to have teeth pulled or get painful procedures done?
It’s true, dentistry is expensive. It’s mainly to do with the costs associated with running a practice. There are sooooo many costs. Everyday people don’t tend to realise that small scale fillings need all the same sterilisation as major surgeries. All the equipment is checked and doubled checked, and needs replacement on a regular basis. The rents are high. There’s payment for the receptionist, dental assistants, and practice managers.
Why does it cost so much money to go to a dentist? Do you think there should be a fixed fee for some treatments or at least an agreed pricing structure?
People think of dentists as being like tradies, when they are actually full-blown medical practitioners. You get so many people asking you for discounts, which would be fine if you wanted to give up sterilised and anaesthetic equipment! Don’t do that by the way. I ‘d like to see more government funding go towards dentistry, particularly to retired people and university students. In the meantime, look after your teeth properly (most people don’t) and you can avoid or lessen those costs.
As a dentist, I saw a lot of kids who were fine with the whole process, but the parents had instilled their own fears into their kids. It makes it so hard on the person working on them. Speak positively about looking after your teeth and about dentists. Never ever, ever, use words like PAIN because even if you say “it’s not going to be sore” all the kid hears is the word “sore” and it makes everything so, so, difficult. , if they go in with a positive mindset they’re generally going to be all good.. Maybe go into the dentist and get the dentist that’s going to treat them to show them around the place the week before if your kid is anxious. I would often get a kid in just to say hi, and show them the tools we were going to use and get them comfortable with the space. If they’re a dentist that is going to do well with your kids, the dentist should be more than happy to do that.
Should people get second opinions when they get told they need work done?
That can be a good idea. As with most medical professionals there can be more than one way to skin a cat. Some dentists recommend treatment earlier than others to limit the damage, whereas others will try non-invasive techniques to reverse early problems and sometimes that can solve the issue. All the dentists I’ve worked with and met have all been good honest people and won’t be putting you wrong.
Have you ever been bitten by a child?
I’ve never been bitten by a child, but I have been bitten by an adult who fell asleep while we were doing a longer procedure. I had to wake him up to get him to release his grip.
Do you ask people questions when they have those things in their mouths that hold their mouths open just for kicks?
This is the question that everyone brings up all the time. , if a dentist ever asks you a question that needs a proper response they’ll get everything out of there and let you talk.. If it doesn’t need a proper response then normally a “uhh-huh” or “nuh-huh” is all we’re after. Otherwise it’s rhetorical and don’t bother answering!
Have you ever drilled someone just because they seemed like they deserved it?
I would have drilled him. Did you become a dentist because you like hurting people?
Haha, no but I’ve been tempted. I had someone break into my car and steal my guitar and THEN come and see me as a patient. Because I’m a goddamn professional I treated him just like anyone else, the bastard.
I became a dentist for the free floss. Believe it or not, dentistry is about making people’s pain go away. We genuinely want that to happen. When people haven’t been looking after their teeth properly themselves and we’re the superheroes coming to the rescue, the only time dentistry is painful is.
OMG RUDE. Does it hurt your feelings that nobody likes dentists?
Yes, it does! All dentists are good people, who have trained long and hard, and are rewarded by having to put up with a lot of shit from everyone. Stop telling us we’re the profession with the highest rate of suicide! It’s not true, that’s kamikaze pilots. There are so many times that patients after the procedure say “that wasn’t as bad as I thought”. Just look after yourselves and then be chill when you need us to help you with making your smile look and feel good.